Many people in the search optimization world are currently debating whether click-through-rate has an impact on search engine rankings. Well, for starters, this debate is not new to those who have been around for long enough in this industry. Click-Through-Rate, or CTR as it is commonly known in digital marketing circles, has been a controversial ranking metric for many years now. Website owners, online marketers and other crucial search stakeholders have been at loggerheads with major search engine companies like Google because of its controversial use of CTR as a search results ranking criteria. For those who are new to this heated debate, this article will attempt to demystify various issues surrounding CTR as well as highlight the importance this search ranking metric.