So what is link building?
Here’s the standard definition. Link building is the process of getting other websites to link to a page on your website. And these hyperlinks are called backlinks.
However, most people can’t seem to get the link building process right. This ultimately boils down to execution.
The reason why execution is tough is because people focus too much on the end result, i.e. getting backlinks to their pages. The process is actually very relational. And relationships are built by humans, not “borrowed” templates from videos and blog posts.
So, here’s a better definition: link building is the process of building relationships with other relevant site owners who want and will link to your content because it enhances theirs.
It includes relationships, relevance, and a value exchange.
Since link building is tough, you need to understand why it’s worth the effort. In short, backlinks are used by search engines like Google to help rank web pages. And the reason for this is something called PageRank.
Why does PageRank matter and how does PageRank work? You’ll learn all about it in the video.
Once you’ve understood how PageRank works, you’ll want to know how to get backlinks to your site.